Strategic Marketing Direction, Scoped To Your Business
Enquire today and I'll work out exactly what your business needs and how much time it'll take. Strategy and direction only, billed at $250 AUD an hour, with prep work and documentation included.
Enquire TodayScoped to your business, not a fixed number of hours
Every business needs something different, so the hours aren't fixed upfront. Get in touch and I'll confirm the scope and cost before any work begins.
Getting started
Get in touch so I can understand your business. From there, we agree on scope and hours before any work begins, starting with a kickoff meeting with your key stakeholders.
The work
Prep work and strategic direction across whatever's been scoped, billed at $250 AUD an hour for the time it actually takes, nothing added without your sign-off.
Wrapping up
A closing meeting to present my findings and recommendations, plus full written documentation your team can act on.
Bring whatever's most pressing right now
Time can be spent entirely on one channel, or split across several, depending on what your business needs. These are the areas most clients bring to the table.
This doesn't include a review and audit of your paid ads accounts. That can be arranged separately through a trusted expert for $450 AUD + GST.
How Claude and Claude Cowork can benefit your business
Part of the strategic direction on offer includes showing you where AI genuinely earns its place in your business, not as a gimmick, but as real capability.
Claude
- Drafting content, emails and social posts in your brand voice, at speed
- Keeping SEO, campaigns and reporting moving without waiting on an agency
- Research and first drafts done in minutes, not days
- One tool trained on your brand, tone and customers, not generic output
Claude Cowork
- Delegating multi-step tasks across the business, not just marketing
- Connecting the apps and platforms your team already uses
- Freeing up your team's time for the work only they can do
- Running admin and repetitive tasks in the background, so nothing falls through the cracks
You want direction, not a hire
- You want senior strategic direction without hiring anyone or committing to a retainer
- You need help across multiple channels, but only periodically, not every week
- You want documentation your team can act on, not just a conversation
You can run with a plan
- You're comfortable doing the execution yourself, or already have people who can
- You'd rather pay only for the hours you actually need, not a fixed block or retainer
- You want to test the fit before considering ongoing coaching
- You want someone doing the hands-on execution for you — that's the Marketing Consultancy Retainer, not this
- You want ongoing weekly support built in from the start — it can be arranged, but isn't included here
- You don't have the capacity to action a plan once it's handed to you
Your strategist
I'm Vanessa, a digital marketing strategist with 15+ years of experience helping businesses grow online. I take on a small number of clients at any one time so I can give each business the focus it deserves.
I work best with small businesses with ambitious targets and medium-sized businesses looking to scale — people who are serious about growth, open to challenge, and ready to move.
Before you apply
How is this different from the Marketing Consultancy Retainer?
The retainer is embedded, hands-on support, I lead the strategy, coach your team, and get into the work myself, on an ongoing basis. This is strategy and direction only, scoped and billed by the hour, with no ongoing commitment.
How do you work out how many hours I'll need?
That's what the scoping stage is for. Once you enquire, I assess your business and confirm the hours and cost upfront, before any work begins. No guessing, and nothing billed you haven't agreed to.
What if the scope changes once we get started?
If something bigger comes up along the way, I'll flag it and we agree on any extra time together. Nothing gets added to the bill without your sign-off first.
Is this hands-on execution?
No. This is strategy and direction only. If you want hands-on execution alongside the strategy, the Marketing Consultancy Retainer is built for that instead.
Do you review and audit my paid ads accounts?
Not as part of this. A paid ads account review and audit is specialist work, so it isn't included here, but it can be arranged separately with a trusted expert for $450 AUD + GST if that's something you need.
Can this turn into ongoing coaching?
Yes. If the work reveals you'd benefit from continued support, ongoing coaching can be arranged separately, at a cadence that suits you.
What do I need to prepare before we start?
Just get in touch with a rough idea of what you want to cover. I'll do the digging beforehand, review your current marketing, and come to our kickoff meeting with an agenda ready to go.
Ready to get clear direction?
Enquire today and let's work out exactly what your business needs. Prep work, meetings and documentation all included.
Enquire Today $250 AUD per hour · Scope confirmed upfront