About Vanessa — Digital Marketing Coach & Marketing Consultant
SPECIALISING IN CLEAR, PRACTICAL MARKETING STRATEGY
Do you want a marketing strategy that actually makes sense for your business — without the jargon, the overwhelm or the pressure to do everything at once? Want to build consistent leads, grow your online visibility and create systems that work even when you're not? Then we're going to get along well.
Helping founders, operators and small business owners grow their visibility and build marketing that actually works.
I'm Vanessa — a marketing consultant and coach with 15+ years' experience helping businesses grow online through SEO, email marketing, ecommerce, content strategy and paid media.
I've spent my career building and scaling marketing systems that generate real, measurable results: millions of website visitors, multi-million dollar revenue growth and marketing teams that actually know what they're doing.
Now, as a digital marketing coach and marketing consultant, I work directly with founders, small business owners and marketers to build clear, practical small business marketing systems they can actually run — without burning out, without agency fees, and without the overwhelm.
Ready to see what's possible?
MY APPROACH
I believe great marketing starts with honesty — about what's working, what isn't, and what will actually move the needle for your specific business. No templates, no generic playbooks, no pressure tactics.
Clarity first
Every recommendation I make as your marketing consultant is grounded in your specific business, goals and capacity. No generic playbooks, no recycled frameworks — just clear, actionable strategy for where you are right now.
Systems over chaos
I'm obsessed with building systems that reduce the mental load of marketing. Because when your marketing runs on clear processes and smart automation, you get your time back — and your results become more predictable.
Human-first, always
I use AI to work smarter, not to replace the thinking. Every strategy I build is rooted in real understanding of your audience, your offer and your business — because that's what makes marketing actually connect with people.
Vanessa's professional background
15+ years in digital marketing across ecommerce, service businesses, startups to large blue chip corporate brands - both agency and client-side.
Helped generate millions of website visitors and multi-million dollar revenue growth for clients across Australia
Experienced in strategy development and execution, SEO, email marketing, paid media, ecommerce, content strategy, CRO, analytics and lifecycle marketing
Proven track record leading and training marketing teams — including offshore staff — into capable, high-performing operators
Deep experience scaling ecommerce brands to millions in revenue through organic and paid channels
Currently building scalable education and consulting products to help more founders grow smarter
More about me
Based in Brisbane, Queensland, I work as a marketing consultant with businesses across Australia and beyond.
When I'm not deep in a marketing strategy, you'll find me with my family, planning the next adventure, in nature, or finding ways to build more freedom and flexibility into everyday life. I'm always trying to find the balance between squeezing the most out of life with my favourite people, and not putting too much in the diary.
I love strategy (probably more than is normal); obsess over executing kick-ass tactics and implementing smart systems that free up time; travel as much as possible with my family; drink too much coffee; and genuinely believe that marketing can feel calm and manageable — even for the busiest business owners.
After 15+ years scaling marketing for some of Australia's biggest brands and ecommerce businesses, I noticed the same pattern again and again — small business owners and founders were drowning in marketing advice that was either too complex, too expensive or simply not built for how their businesses actually work.
So I started doing something about it. I now work directly with founders and small business owners as a marketing consultant and business coach, stripping back the noise, building the right foundations and creating marketing systems they can actually run — without burning out or spending a fortune.
For your business — consistent, qualified leads from channels you own and control, not algorithms you can't predict. For your time — systems that run in the background so you can focus on the work you actually love. For your confidence — a clear strategy you understand and can build on yourself, long after we've finished working together.
Start today
Start today
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